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Kingwood RIVER THAMES BOAT HIRE LIMITED



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Kingwood-on-Thames Ltd is a company run by experienced businessman James Slater who is part of a truly enterprising family whose interests include amphibious tours in central London and the manufacture of amphibious machines. He’s spearheading the acquisition of River Thames Boat Hire Ltd – a riverboat charter company with an annual turnover of £100,000.

After extensive research, James has identified several areas of the Thames Boat Hire business which can be improved on. Having singled out each of the weaknesses, Kingwood-on-Thames will remodel the business to strengthen it from the bottom up, creating new partnerships, enhancing facilities and delivering additional marketing to initially increase the number of annual charters from 50 to 250 over four years. This represents a conservative 35% of the boats potential usage (the company has outlined 728 charters per annum as part of its forecasts).

It is expected this will take sales from £100,000 to £1.25m in 4 years.

A £300,000 equity deal for 25% of the company is available to investors. James himself will be investing £100,000 of the total amount alongside Funding Tree investors. You can join James as he endeavors to turn a steady, under-appreciated charter company into a more profitable, sought-after business.

Plans in brief:

- James will hire a dedicated, passionate manager to handle the business and take it from zero marketing to multiple marketing techniques and also drive the creation of new partnerships to increase brand awareness.

- A new website featuring efficient contact and booking systems is currently in development by Somerset Website Services. It will be launched in the next few weeks under the Kingwood-on-Thames Ltd (KTL) banner.

- New online advertising and increased social media activity and email marketing campaigns.

- The remodeling of the business to incorporate high value clients as well as standard clients.

This charter business has a unique selling point in its vessel’s historical significance. The Kingswood vessel was one of the 861 ‘little ships’ used for the evacuation of the British Expeditionary Force from Dunkirk in Operation Dynamo between 27 May and 4 June 1940. (www.adls.org.uk). The boat is in excellent condition having completed a maintenance check and survey in spring 2014 by Maritime and Coastguard Agency (MCA).


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