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UnderTheDoormat is a luxury home accommodation business that provides the quality of a hotel in the comfort of a home. Since 2017, this award-winning business has had more than 40,000 guest nights. Till date, it had more than 300 homes and £3 million gross booking revenues. It is the first company in the UK to be approved by the government-backed Quality in Tourism scheme. Its last 12-month gross booking revenue is £1.3m and up to 72% on the previous FY. EBITDA -£581k. UnderTheDoormat seeks to expand its international growth and tech-led distribution arm.

Campaign rating
Overall, UnderTheDoormat has gained good traction since launch and appears to be on track with 2016 projections. The reviews available from guests that have booked via the Airbnb platform provide reassurance that the service really is a quality offering. However we question how UnderTheDoormat.. read more

pitch rating by
5.1 Management
5.8 Product
5.2 Investment

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